iPTV Demand Study (2006)

Based on an earlier Alliance-sponsored project, the Digital Entertainment Needs Assessment Study, we understood that a substantial percentage of online households want the type of functionality iPTV (Internet Protocol television) can deliver, including time-shifted TV programming, multi-room viewing options, and the ability to surf the Web while watching broadcast programming. The main purpose of this project was to determine the most appealing features/functions of a hypothetical iPTV service. Project Manager Zanthus.